ONE Expands Carriage in Singapore on SingTel's IPTV Platform mio TV
ONE will debut in high definition (HD) on mio TV as channel 39, adding to the female skewing English entertainment network, Sony Entertainment Television (mio TV Ch20), on the IPTV service.
Available for subscription on mio TV's Jing Xuan pack at launch, ONE offers prime Korean entertainment as the exclusive destination of programs produced by Seoul-based content supplier and broadcaster SBS through an output deal. ONE serves up the latest Korean drama series, with selected titles premiering 3 – 5 weeks after their debut broadcasts in South Korea. In addition, the hippest K-pop variety and music shows complement the channel's drama line-up. ONE programs air with Chinese subtitles and selected shows with Mandarin dubbing.
"There is great demand for fresh Korean content of high quality and ONE offers just that to viewers in the region. We are confident ONE will be a must-have channel for fans on mio TV and are pleased to find a great partner such as SingTel, to bring ONE to a wider audience base in Singapore," said Mr Ricky Ow, Senior Vice President and General Manager, Networks, Asia, Sony Pictures Television.
Beyond Singapore, ONE was first launched in October 2010 in Malaysia and is also seen in Cambodia and Indonesia. The channel enjoys great success in Malaysia where it has been the No.1 rated HD channel on pay-TV platform Astro since January 2011.
At launch, ONE will be available on a free preview for one month to all mio TV customers till 30 November 2011. In November, ONE subscribers can look forward to premiering shows including period drama Deep Rooted Tree starring Jang Hyuk (Midas); romance drama Scent of a Woman featuring Lee Dong Wook (My Girl); espionage thriller Athena: Goddess of War featuring Cha Seung-Won (City Hall) and Choi Si Won (Oh! My Lady), singer of Korean pop group Super Junior; as well as family drama Pure Pumpkin Flower starring Bae Jong Ok (My Man's Woman).
ONE is the latest Asian entertainment linear channel from Sony Pictures Television Networks, Asia, the broadcaster of Asia's leading cable channels AXN, AXN HD, Animax, Sony Entertainment Television, AXN Beyond and AXN Beyond HD. Wholly owned by Sony Pictures Entertainment, ONE is dedicated to bringing the best of Asian general entertainment, with an emphasis on prime Korean content, first and exclusively to all pan-Asia viewers. ONE showcases the latest Korean dramas, with selected titles premiering within weeks of their debut broadcasts in Korea on an exclusive and first-run basis. Viewers can catch the biggest stars and hottest names in Korean entertainment, from young and trendy idol dramas to highly popular soap operas. The programming line-up also includes the most current K-pop variety and music programmes. See www.onetvasia.com for more.
Tel: 6622 4203
1 Source: AGB NMR Malaysia (1 Jan 2011 – 31 October 2011)