ONE Posts Viewership Success in Singapore and Malaysia
Singapore, 5 December 2011 - ONE, the first Asian general entertainment network from Sony Pictures Television Networks, Asia, has achieved record ratings in Singapore and Malaysia to close 2011 on a high. Ratings for ONE in Singapore were released for the first time by Kantar Media Singapore at the end of November 2011.
In Singapore, from 1 September - 30 November 2011, ONE was among the top 3 rated channels and clocked the longest viewing duration, averaging 51 minutes per viewer each day, among all regional Chinese entertainment networks on StarHub TV. In addition, ONE was one of the top 10 StarHub TV channels among female audiences.¹
In Malaysia, ONE HD remained top of the ratings chart for HD channels and recorded the third longest viewing duration per viewer each day, among 125 channels on the Astro pay-TV platform since 1 January 2011.²
The good news coincided with ONE's latest promotional tour for drama series Scent of A Woman, with Korean stars Kim Sun-A and Lee Dong Wook visiting Singapore and Kuala Lumpur from 5 - 6 December 2011. That was preceded in January 2011 where ONE brought actor Jang Hyuk also to both cities to promote legal drama Midas.
"We believe localized current Korean entertainment is a winning formula for regional audiences and we've seen it take off in Malaysia, and now in Singapore. There is room for ONE to perform even better across Asia and we are confident greater success will follow. With the immense popularity of Korean content in the region, extensive localization and a 360-degree viewer engagement strategy, ONE can be a key draw for pay-TV audiences, just as English football has attracted male viewers to pay-TV," said Mr Ricky Ow, Senior Vice President & General Manager, Networks, Asia, Sony Pictures Television.
"ONE takes pride in delivering not only the best and latest Korean content, but also the opportunity for fans to watch their favourite stars up close and personal. The channel may be just over a year old, but it is already making its mark as the must-watch, leading TV destination for all lovers of Korean entertainment across the region," added Mr Ow.
ONE is available on both Singapore pay-TV operators StarHub TV and SingTel mio TV. On StarHub TV, ONE (Ch823) and its high definition (HD) feed ONE HD (Ch876) broadcast programs with Chinese subtitling and selected shows with Mandarin dubbing, while ONE (Malay) (Ch124) offers Malay subtitles and dubs. On SingTel mio TV, ONE (Ch39) is in HD and also offers Chinese subtitles and Mandarin dubs.
In Malaysia ONE HD (Ch 393) is on the Astro B.yond platform. Across the region, ONE is also currently seen in Indonesia and Cambodia.
ONE is powered by popular and current Korean drama, variety and music shows from Seoul-based content supplier and broadcaster SBS, with subtitling and dubbing in local languages for Asian audiences.
ONE is the first Asian general entertainment linear channel from Sony Pictures Television Networks, Asia, the broadcaster of Asia's leading cable channels AXN, AXN Beyond, Animax and Sony Entertainment Television.
Wholly owned by Sony Pictures Entertainment, ONE is dedicated to bringing the best of Asian general entertainment, with an emphasis on prime Korean content, first and exclusively to all pan-Asia viewers.
ONE showcases the latest Korean dramas, with selected titles premiering within weeks of their debut broadcasts in Korea on an exclusive and first-run basis. Viewers can catch the biggest stars and hottest names in Korean entertainment, from young and trendy idol dramas to highly popular soap operas. The programming line-up also includes the most current K-pop variety, reality and music programmes.
ONE HD is the high definition feed of ONE.
Further information on ONE is available at www.onetvasia.com.
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1 Source: Kantar Media Singapore (1 September - 30 November 2011)
2 Source: AGB NMR Malaysia (1 January - 30 November 2011)