ONE, the top-rated Korean entertainment channel in Singapore wraps up strong with blockbuster drama Pinocchio
Singapore, 3 December 2014 – ONE, the leading Korean entertainment channel in Singapore for three consecutive years, will wrap up 2014 with blockbuster drama Pinocchio. The enchanting romance series will join ONE's stable of top-rated programmes such as My Love From The Star, The Master's Sun, The Inheritors and My Lovely Girl, all of which premiered within weeks after their debut broadcasts in Korea.
Inspired by the world-renowned fable of the same name, Pinocchio will star two of South Korea's brightest young television actors, Lee Jong Suk (I Hear Your Voice, Doctor Stranger) and Park Shin Hye (The Inheritors). The coming-of-age story delves into the lives of childhood friends Choi In Ha and Choi Da Pol who are budding journalists at a current affairs news desk. Park Shin Hye's character Choi In Ha suffers from the incurable Pinocchio Syndrome – a 'medical condition' that causes her to be afflicted with violent hiccups whenever she tells anything but the truth. Lee Jong Suk plays the scruffy-looking but eloquent country bumpkin Choi Da Pol, who will eventually bloom into a dashing gentleman. The series will follow the characters' pursuit of truth, justice and most of all, love.
Crowned as one of the 'Fantastic Four of Hallyu' by fans, leading man Lee Jong Suk is arguably one of the most sought-after male celebrities today. His popularity stretches far beyond Korea with flourishing fan bases all across Asia. His fame is evident – Pinocchio will be the third successive mini-series he's headlining in a short span of two years! The 25 year-old star was last seen on the multi-genre hit drama I Hear Your Voice and pulse-pounding medical drama Doctor Stranger, which were both aired on ONE.
Pinocchio may be the first on-screen collaboration between Lee and Park but the co-stars are already making a splash in the media and amongst fans with their remarkably palpable chemistry. Viewers can also look forward to an attractive ensemble of up-and-coming stars, which includes actor-turned-model Kim Young Kwang (Birth Secret) and Lee Yu Bi, who was the host of K-Pop countdown show Inkigayo.
The 20-episode drama is led by acclaimed director Jo Soo Won and written by Park Hye Ryun, who helmed hits such as I Hear Your Voice. Screenwriter Park, in his effort to deliver convincing characters and plot, was reportedly following journalists to assignments and even sat through their editorial meetings.
Powered by prime and the current South Korean entertainment, ONE airs the latest Korean drama series, premiering just weeks after their debut broadcasts in Korea. An immensely popular channel in Singapore, ONE has reigned as one of the top three rated pay-TV channels since it first launch 2011.*
Pinocchio will premiere on 17 December on ONE, following the end of the current drama My Lovely Girl
Airing on every Wednesday and Thursday, 8.55pm (SG/MY) and 7.55pm (JKT).