ONE Posts Strong Viewership in Singapore as Korean Stars Kim Sun A and Lee Dong Wook
6 December 2011, Singapore – Christmas has come early for Korean drama fans as Sony Pictures Television Networks, Asia's first Asian general entertainment channel, ONE HD, welcomes Korean stars Kim Sun A (My Lovely Sam Soon) and Lee Dong Wook (My Girl) in person to Southeast Asia!
In Kuala Lumpur on 6 December 2011 and in Singapore the day before, Kim and Lee are on a two-day, two-city, whirlwind tour to promote their 16-part Korean romance hit drama TV series Scent of A Woman, currently airing Wednesdays and Thursdays at 9.05pm, first and exclusively on ONE HD (Astro B.yond Ch 393). This is the first time that both stars are visiting Malaysia and Singapore.
ONE HD offers prime South Korean entertainment as the exclusive destination of programs produced by Seoul-based content supplier and broadcaster SBS through an output deal. ONE HD airs the latest Korean drama series, with selected titles premiering 3 – 5 weeks after their debut broadcasts in Korea. In addition, the hippest K-pop variety and music programs complement the channel's drama line-up.
Part of the Astro B.yond pack, ONE HD broadcasts its programs with Bahasa Malaysia subtitling and selected shows with Malay dubbing. ONE HD has been immensely popular since its debut last October and has enjoyed tremendous success as the No.1 rated high definition channel in Malaysia since January 2011.¹
In Scent of A Woman, Kim Sun Ah plays Lee Yeon Jae, a thirty-something single woman left with six months to live after being diagnosed with cancer. Meeting Kang Ji Wook, the rich but cynical son of her ex-boss played by Lee Dong Wook, they fall in love and live out a series of bittersweet adventures as Yeon Jae ticks off each dream in her 'bucket list'.
In Malaysia, 100 Astro B.yond customers won on a first-come-first-served basis, a pair of passes to attend the channel's exclusive meet-and-greet event to catch Kim and Lee in person. On 6 December, 7pm at Mandarin Oriental Kuala Lumpur, the lucky Astro B.yond subscribers get to hear Kim and Lee relate their personal experiences from the production of Scent of A Woman. Attendees also stand a chance to win priceless ONE HD premiums autographed by both stars.
In addition to meeting fans, Kim Sun A and Lee Dong Wook are meeting with the local media for interviews in the same day. Kim and Lee's visit is the second promotional tour organized by ONE HD, in collaboration with SBS Contents Hub. Both had co-operated successfully to bring Korean actor Jang Hyuk to the two cities in January this year to promote drama series, Midas.
"ONE HD takes pride in not only delivering to fans the best and latest Korean content, with some shows airing just 3 – 5 weeks after Korean premieres, but also priceless experiences of catching their favourite stars up close and personal. We are very honoured to welcome Ms Kim Sun A and Mr Lee Dong Wook to Malaysia and Singapore to mark yet another milestone achievement by ONE HD. The channel may be just over a year old, but it is already making its mark as the must-watch, leading TV destination for all lovers of Korean entertainment across the region," said Mr Ricky Ow, Senior Vice President and General Manager, Networks, Asia, Sony Pictures Television.
"We are pleased to be in a winning partnership with Sony Pictures Television Networks, Asia for ONE HD, a channel which has grown by leaps and bounds to great success in the past year. With the popular and talented Ms Kim Sun A and Mr Lee Dong Wook giving life to the touching storyline, we are confident Scent of A Woman will be the latest big hit in the line of great TV shows on ONE HD," said Mr Gong Young Hwa, Chief Executive Officer of SBS Contents Hub.
The Scent of A Woman promotional tour is also made possible through a partnership with pay-TV operator Astro. Henry Tan, Astro's Chief Operating Officer said, "With its outstanding Korean programming in high definition, ONE HD continues to offer unparalleled viewing experience in the best of Korean entertainment to our Astro B.yond customers. We look forward to continue working closely with ONE HD in creating new and memorable experiences for our customers".
Scent of A Woman airs Wednesdays and Thursdays at 9.05pm
First and exclusively on ONE HD (Astro B.yond Ch 393)
ONE is the first Asian entertainment linear channel from Sony Pictures Television Networks, Asia, the broadcaster of Asia's leading cable channels AXN, AXN HD, Animax, Sony Entertainment Television, AXN Beyond and AXN Beyond HD.
Wholly owned by Sony Pictures Entertainment, ONE is dedicated to bringing the best of Asian general entertainment, with an emphasis on prime Korean content, first and exclusively to all pan-Asia viewers.
ONE showcases the latest Korean dramas, with selected titles premiering within weeks of their debut broadcasts in Korea on an exclusive and first-run basis. Viewers can catch the biggest stars and hottest names in Korean entertainment, from young and trendy idol dramas to highly popular soap operas. The programming line-up also includes the most current K-pop variety, reality and music programmes.
ONE HD is the high definition feed of ONE. Further information on ONE and ONE HD is available at www.onetvasia.com.
Sony Pictures Television Networks, Asia
Tel: +65 6622 4203
¹ Source: AGB NMR Malaysia (1 January – 30 November 2011)